GTMGUY
Hi
I'm Kaavian, a GTM operator and product marketer helping SaaS teams move from 1 to 10 with sharper positioning, better onboarding, and launch systems that make growth easier to repeat.
I help founders and product teams turn crowded, technical products into clear market stories, practical launch plans, and journeys that convert curious users into confident customers.
Over 7+ years, I've led product launches, sharpened positioning, optimized onboarding experiences, and built marketing stacks from scratch for SaaS teams that need momentum without the messy guesswork.
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Featured Case Studies
These selected case studies reflect my passion for blending strategy with creativity - solving real problems through thoughtful design and impactful storytelling.
Repositioned an e-commerce SaaS app in a crowded market
From Bulk Image Editor To AI Photo Studio
Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads
Launching Zoho OneAuth - A True MFA App
Helped Wati's Shopify app improve activation and adoption
Building Wati's Shopify Onboarding Flow
Vibe-coded a competitor Intelligence app that tracks competitors in real-time
Building Ulavu - a competitor Intelligence App
Latest PMM Insights
From breaking down GTM for famous SaaS products to sharing my thoughts on Product Marketing concepts you can catch them all here.
Most ViewedBuilding a PMM portfolio
A candid journal about rebuilding my PMM portfolio, moving from WordPress and Framer to Next.js and Vercel, and creating a custom CMS with Codex.
Lovable vs Antigravity: From a marketer's perspective
Lovable vs. Anti-gravity: Which AI coding tool is actually better for non-developers?
Positioning Razorpay's Agentic AI Platform
In this blog, I'm attempting to position Razorpay's newly launched Agentic AI platform where payments infrastructure acts as an active AI partner across the merchant lifecycle – discovery, onboarding, integration, operations, analytics, and support for its merchants.
HiLet's work together
Let's build something impactful together - whether it's your brand, your website, or your next big idea.
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