GTMGUY
Hi
I'm Kaavian, a GTM operator and product marketer helping SaaS teams move from 1 to 10 with sharper positioning, better onboarding, and launch systems that make growth easier to repeat.
I help founders and product teams turn crowded, technical products into clear market stories, practical launch plans, and journeys that convert curious users into confident customers.
Over 7+ years, I've led product launches, sharpened positioning, optimized onboarding experiences, and built marketing stacks from scratch for SaaS teams that need momentum without the messy guesswork.
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Featured Projects
These selected projects reflect my passion for blending strategy with creativity - solving real problems through thoughtful design and impactful storytelling.
Crop.photo was struggling with their "Bulk Editor" positioning. Kaavian helped them reposition in a competitive market to stand out
From Bulk Image Editor To AI Photo Studio
Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads
Launching Zoho OneAuth - A True MFA App
Wati needed to improve Shopify user engagement, but lacked tailored onboarding and communication. With fresh UX copy and personalized email cadences, product adoption and activation quickly turned around.
Building Wati's Shopify Onboarding Flow
Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.
Linkeye's Positioning Dialemma
Explore Case Studies
From breaking down GTM for famous SaaS products to sharing my thoughts on Product Marketing concepts you can catch them all here.
Most ViewedLovable vs Antigravity: From a marketer's perspective
Lovable vs. Anti-gravity: Which AI coding tool is actually better for non-developers?
Positioning Razorpay's Agentic AI Platform
In this blog, I'm attempting to position Razorpay's newly launched Agentic AI platform where payments infrastructure acts as an active AI partner across the merchant lifecycle – discovery, onboarding, integration, operations, analytics, and support for its merchants.
Why should PMMs own Product Trial Onboarding in PLG companies?
Learn why Product Marketers should the product trial onboarding of the customers and benefits behind this.
HiLet's work together
Let's build something impactful together - whether it's your brand, your website, or your next big idea.
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