Fluxbooks positioning canvas
A positioning canvas capturing the thinking behind the product's market narrative.
View positioning canvas: Fluxbooks positioning canvas (opens in a new tab)The work behind the strategy
Work Samples
Landing pages, positioning frameworks, and words that made it out into the world. A closer look at what I work on.
Gushwork positioning canvas
The positioning work behind Gushwork's product story and messaging.
View positioning canvas: Gushwork positioning canvas (opens in a new tab)An AI Photo Studio for eCommerce
The positioning statement, messaging framework, and value pillars for Crop.photo.
Read framework: An AI Photo Studio for eCommerceFinding Linkeye's market narrative
Competitive analysis, messaging, and positioning refined through customer interviews.
Read framework: Finding Linkeye's market narrativeGushwork
Website and landing-page work for Gushwork.
View landing page: Gushwork (opens in a new tab)The Agiloft platform
The platform story for Agiloft's contract lifecycle management offering.
View landing page: The Agiloft platform (opens in a new tab)Introducing Astra
A product landing page for Agiloft Astra.
View landing page: Introducing Astra (opens in a new tab)Contract management software
The contract management software landing page for Agiloft.
View landing page: Contract management software (opens in a new tab)A B2B SaaS agency's story
Website work for Thunderclap, a B2B SaaS web design and branding agency.
View landing page: A B2B SaaS agency's story (opens in a new tab)AI fashion model generator
A product landing page for Crop.photo's AI fashion model generator.
View landing page: AI fashion model generator (opens in a new tab)AI product video generation
The product story for Crop.photo's AI video generation offering.
View landing page: AI product video generation (opens in a new tab)The Crop.photo affiliate program
The landing page for Crop.photo's affiliate program.
View landing page: The Crop.photo affiliate program (opens in a new tab)Getting started with Aftershoot
A landing page introducing photographers to Aftershoot.
View landing page: Getting started with Aftershoot (opens in a new tab)Create Together Fund
The campaign landing page for Aftershoot's Create Together Fund.
View landing page: Create Together Fund (opens in a new tab)Zoho OneAuth
The product landing page for Zoho's multi-factor authentication app.
View landing page: Zoho OneAuth (opens in a new tab)Krunchdata.io
An archived version of the Krunchdata website.
View archived page: Krunchdata.io (opens in a new tab)Requestly
An archived version of the Requestly website.
View archived page: Requestly (opens in a new tab)
Gushwork sales follow-up
A two-page sales follow-up covering the product, customer proof, pricing, and next steps.
View PDF: Gushwork sales follow-up (opens in a new tab)Download PDF: Gushwork sales follow-upCrop.photo capabilities pitch deck
A sales pitch deck presenting Crop.photo's capabilities.
View deck: Crop.photo capabilities pitch deck (opens in a new tab)Writing for Zoho
A collection of my articles published on the Zoho blog.
Browse articles: Writing for Zoho (opens in a new tab)Mastering AI product photography
An article exploring AI product photography, published on the Crop.photo blog.
Read article: Mastering AI product photography (opens in a new tab)Why bulk photo editors aren't built for high-volume brands
A look at where tools such as Photoroom and Picsart fit in high-volume image workflows.
Read article: Why bulk photo editors aren't built for high-volume brands (opens in a new tab)Why generic AI tools can't deliver production-ready images at scale
The gap between generating an image and producing images for a brand at scale.
Read article: Why generic AI tools can't deliver production-ready images at scale (opens in a new tab)