About me
Kaavian Sivam
With nearly 7 years of experience working in various SaaS marketing verticals, I bring rich hands-on experience in product launches, positioning & messaging.
If you're a founder who has crossed your 0-1 journey and is now trying to find out what your next steps are, then you have landed on the right page of the Internet. I'll be your guy who is going to take your business from 1 to 100 and beyond.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Positioning & Messaging
Understanding Your Product/Business
Identifying Your ICPs
Find your Ideal Positioning & Messaging
Interaction design and micro-animations
2. GTM Strategies
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Interaction design and micro-animations
3. Product Onboarding
Understand The Product Onboarding Process
Find the Leaky Buckets
Implement A Refined Product Onboarding
Interaction design and micro-animations
4. Content Strategy
Learn The Current Content Strategy
Research About What Works & What Don't
Building A Solid Content Strategy
Interaction design and micro-animations
1. Positioning & Messaging
Understanding Your Product/Business
Identifying Your ICPs
Find your Ideal Positioning & Messaging
Interaction design and micro-animations
2. GTM Strategies
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Interaction design and micro-animations
3. Product Onboarding
Understand The Product Onboarding Process
Find the Leaky Buckets
Implement A Refined Product Onboarding
Interaction design and micro-animations
4. Content Strategy
Learn The Current Content Strategy
Research About What Works & What Don't
Building A Solid Content Strategy
Interaction design and micro-animations
1. Positioning & Messaging
Understanding Your Product/Business
Identifying Your ICPs
Find your Ideal Positioning & Messaging
Interaction design and micro-animations
2. GTM Strategies
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Interaction design and micro-animations
3. Product Onboarding
Understand The Product Onboarding Process
Find the Leaky Buckets
Implement A Refined Product Onboarding
Interaction design and micro-animations
4. Content Strategy
Learn The Current Content Strategy
Research About What Works & What Don't
Building A Solid Content Strategy
Interaction design and micro-animations
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Product Marketing Manager
Aftershoot
2024 - 2025
Product Marketing Manager
Aftershoot
2024 - 2025
Product Marketing Manager
Aftershoot
2024 - 2025
Growth Specialist
Chargebee
2021 - 2022
Growth Specialist
Chargebee
2021 - 2022
Growth Specialist
Chargebee
2021 - 2022
Technical Content Writer
Zoho
2018 - 2021
Technical Content Writer
Zoho
2018 - 2021
Technical Content Writer
Zoho
2018 - 2021
Human-built strategy powered by ai
My process involves me letting the AI do the manual work and heavy lifting while I retain my brain for decision-making and building high-level strategies for your business.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire Product Marketing process
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire Product Marketing process
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire Product Marketing process
02.
Concept & Ideation
Here, I brainstorm and develop creative ideas that align with your vision. Initial notes and scribbles are refined into tangible strategy document, setting the direction for product and marketing.
02.
Concept & Ideation
Here, I brainstorm and develop creative ideas that align with your vision. Initial notes and scribbles are refined into tangible strategy document, setting the direction for product and marketing.
02.
Concept & Ideation
Here, I brainstorm and develop creative ideas that align with your vision. Initial notes and scribbles are refined into tangible strategy document, setting the direction for product and marketing.
03.
Feedback & Refinement
Collaboration is key. I review the strategy with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the strategy reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the strategy with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the strategy reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the strategy with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the strategy reflects your vision.
04.
Launch & Execution
Once the strategy is ready I eother work with your in-house team to execute it or help you hire a team that can do it for you
04.
Launch & Execution
Once the strategy is ready I eother work with your in-house team to execute it or help you hire a team that can do it for you
04.
Launch & Execution
Once the strategy is ready I eother work with your in-house team to execute it or help you hire a team that can do it for you
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Kaavian Sivam
With nearly 7 years of experience working in various SaaS marketing verticals, I bring rich hands-on experience in product launches, positioning & messaging.
If you're a founder who has crossed your 0-1 journey and is now trying to find out what your next steps are, then you have landed on the right page of the Internet. I'll be your guy who is going to take your business from 1 to 100 and beyond.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Positioning & Messaging
Understanding Your Product/Business
Identifying Your ICPs
Find your Ideal Positioning & Messaging
Interaction design and micro-animations
2. GTM Strategies
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Interaction design and micro-animations
3. Product Onboarding
Understand The Product Onboarding Process
Find the Leaky Buckets
Implement A Refined Product Onboarding
Interaction design and micro-animations
4. Content Strategy
Learn The Current Content Strategy
Research About What Works & What Don't
Building A Solid Content Strategy
Interaction design and micro-animations
1. Positioning & Messaging
Understanding Your Product/Business
Identifying Your ICPs
Find your Ideal Positioning & Messaging
Interaction design and micro-animations
2. GTM Strategies
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Interaction design and micro-animations
3. Product Onboarding
Understand The Product Onboarding Process
Find the Leaky Buckets
Implement A Refined Product Onboarding
Interaction design and micro-animations
4. Content Strategy
Learn The Current Content Strategy
Research About What Works & What Don't
Building A Solid Content Strategy
Interaction design and micro-animations
1. Positioning & Messaging
Understanding Your Product/Business
Identifying Your ICPs
Find your Ideal Positioning & Messaging
Interaction design and micro-animations
2. GTM Strategies
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Interaction design and micro-animations
3. Product Onboarding
Understand The Product Onboarding Process
Find the Leaky Buckets
Implement A Refined Product Onboarding
Interaction design and micro-animations
4. Content Strategy
Learn The Current Content Strategy
Research About What Works & What Don't
Building A Solid Content Strategy
Interaction design and micro-animations
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Product Marketing Manager
Aftershoot
2024 - 2025
Product Marketing Manager
Aftershoot
2024 - 2025
Product Marketing Manager
Aftershoot
2024 - 2025
Growth Specialist
Chargebee
2021 - 2022
Growth Specialist
Chargebee
2021 - 2022
Growth Specialist
Chargebee
2021 - 2022
Technical Content Writer
Zoho
2018 - 2021
Technical Content Writer
Zoho
2018 - 2021
Technical Content Writer
Zoho
2018 - 2021
Human-built strategy powered by ai
My process involves me letting the AI do the manual work and heavy lifting while I retain my brain for decision-making and building high-level strategies for your business.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire Product Marketing process
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire Product Marketing process
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire Product Marketing process
02.
Concept & Ideation
Here, I brainstorm and develop creative ideas that align with your vision. Initial notes and scribbles are refined into tangible strategy document, setting the direction for product and marketing.
02.
Concept & Ideation
Here, I brainstorm and develop creative ideas that align with your vision. Initial notes and scribbles are refined into tangible strategy document, setting the direction for product and marketing.
02.
Concept & Ideation
Here, I brainstorm and develop creative ideas that align with your vision. Initial notes and scribbles are refined into tangible strategy document, setting the direction for product and marketing.
03.
Feedback & Refinement
Collaboration is key. I review the strategy with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the strategy reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the strategy with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the strategy reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the strategy with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the strategy reflects your vision.
04.
Launch & Execution
Once the strategy is ready I eother work with your in-house team to execute it or help you hire a team that can do it for you
04.
Launch & Execution
Once the strategy is ready I eother work with your in-house team to execute it or help you hire a team that can do it for you
04.
Launch & Execution
Once the strategy is ready I eother work with your in-house team to execute it or help you hire a team that can do it for you
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Kaavian Sivam
With nearly 7 years of experience working in various SaaS marketing verticals, I bring rich hands-on experience in product launches, positioning & messaging.
If you're a founder who has crossed your 0-1 journey and is now trying to find out what your next steps are, then you have landed on the right page of the Internet. I'll be your guy who is going to take your business from 1 to 100 and beyond.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Positioning & Messaging
Understanding Your Product/Business
Identifying Your ICPs
Find your Ideal Positioning & Messaging
Interaction design and micro-animations
2. GTM Strategies
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Interaction design and micro-animations
3. Product Onboarding
Understand The Product Onboarding Process
Find the Leaky Buckets
Implement A Refined Product Onboarding
Interaction design and micro-animations
4. Content Strategy
Learn The Current Content Strategy
Research About What Works & What Don't
Building A Solid Content Strategy
Interaction design and micro-animations
1. Positioning & Messaging
Understanding Your Product/Business
Identifying Your ICPs
Find your Ideal Positioning & Messaging
Interaction design and micro-animations
2. GTM Strategies
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Interaction design and micro-animations
3. Product Onboarding
Understand The Product Onboarding Process
Find the Leaky Buckets
Implement A Refined Product Onboarding
Interaction design and micro-animations
4. Content Strategy
Learn The Current Content Strategy
Research About What Works & What Don't
Building A Solid Content Strategy
Interaction design and micro-animations
1. Positioning & Messaging
Understanding Your Product/Business
Identifying Your ICPs
Find your Ideal Positioning & Messaging
Interaction design and micro-animations
2. GTM Strategies
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Interaction design and micro-animations
3. Product Onboarding
Understand The Product Onboarding Process
Find the Leaky Buckets
Implement A Refined Product Onboarding
Interaction design and micro-animations
4. Content Strategy
Learn The Current Content Strategy
Research About What Works & What Don't
Building A Solid Content Strategy
Interaction design and micro-animations
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Product Marketing Manager
Aftershoot
2024 - 2025
Product Marketing Manager
Aftershoot
2024 - 2025
Product Marketing Manager
Aftershoot
2024 - 2025
Growth Specialist
Chargebee
2021 - 2022
Growth Specialist
Chargebee
2021 - 2022
Growth Specialist
Chargebee
2021 - 2022
Technical Content Writer
Zoho
2018 - 2021
Technical Content Writer
Zoho
2018 - 2021
Technical Content Writer
Zoho
2018 - 2021
Human-built strategy powered by ai
My process involves me letting the AI do the manual work and heavy lifting while I retain my brain for decision-making and building high-level strategies for your business.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire Product Marketing process
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire Product Marketing process
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire Product Marketing process
02.
Concept & Ideation
Here, I brainstorm and develop creative ideas that align with your vision. Initial notes and scribbles are refined into tangible strategy document, setting the direction for product and marketing.
02.
Concept & Ideation
Here, I brainstorm and develop creative ideas that align with your vision. Initial notes and scribbles are refined into tangible strategy document, setting the direction for product and marketing.
02.
Concept & Ideation
Here, I brainstorm and develop creative ideas that align with your vision. Initial notes and scribbles are refined into tangible strategy document, setting the direction for product and marketing.
03.
Feedback & Refinement
Collaboration is key. I review the strategy with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the strategy reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the strategy with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the strategy reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the strategy with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the strategy reflects your vision.
04.
Launch & Execution
Once the strategy is ready I eother work with your in-house team to execute it or help you hire a team that can do it for you
04.
Launch & Execution
Once the strategy is ready I eother work with your in-house team to execute it or help you hire a team that can do it for you
04.
Launch & Execution
Once the strategy is ready I eother work with your in-house team to execute it or help you hire a team that can do it for you
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.