Featured Case Studies
These selected case studies reflect my passion for blending strategy with creativity - solving real problems through thoughtful design and impactful storytelling.
Crop.photo was struggling with their "Bulk Editor" positioning. Kaavian helped them reposition in a competitive market to stand out
From Bulk Image Editor To AI Photo Studio
Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.
Linkeye's Positioning Dialemma
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Zoho's Identiy Access Management
How revamping Zoho’s user education, documentation, and sign-in flows helped scale their identity platform to over 100 million users—while slashing support tickets and driving MFA adoption.
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Launching Zoho OneAuth - A True MFA App
Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads
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Building Wati's Shopify Onboarding Flow
Wati needed to improve Shopify user engagement, but lacked tailored onboarding and communication. With fresh UX copy and personalized email cadences, product adoption and activation quickly turned around.
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Building Ulavu - a competitor Intelligence App
Ulavu is a competitor Intelligence app that tracks the competitors in real-time
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Requestly's Growth Experiments
At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.
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