Featured Case Studies
These selected case studies reflect my passion for blending strategy with creativity - solving real problems through thoughtful design and impactful storytelling.
Portfolio
Repositioned an e-commerce SaaS app in a crowded market
From Bulk Image Editor To AI Photo Studio
Portfolio
Helped an Enterprise SaaS to position them against competitors
Linkeye's Positioning Dialemma
More Case Studies
Building Wati's Shopify Onboarding Flow
Helped Wati's Shopify app improve activation and adoption
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Launching Zoho OneAuth - A True MFA App
Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads
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Zoho's Identiy Access Management
How revamping Zoho’s user education, documentation, and sign-in flows helped scale their identity platform to over 100 million users—while slashing support tickets and driving MFA adoption.
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Requestly's Growth Experiments
At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.
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