Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Portfolio
Launching Zoho OneAuth - A True MFA App
Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads
Portfolio
Linkeye's Positioning Dialemma
Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.
Portfolio
Building Wati's Shopify Onboarding Flow
Wati needed to improve Shopify user engagement, but lacked tailored onboarding and communication. With fresh UX copy and personalized email cadences, product adoption and activation quickly turned around.
Portfolio
Requestly's Growth Experiments
At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Portfolio
Launching Zoho OneAuth - A True MFA App
Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads
Portfolio
Linkeye's Positioning Dialemma
Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.
Portfolio
Building Wati's Shopify Onboarding Flow
Wati needed to improve Shopify user engagement, but lacked tailored onboarding and communication. With fresh UX copy and personalized email cadences, product adoption and activation quickly turned around.
Portfolio
Requestly's Growth Experiments
At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Portfolio
Launching Zoho OneAuth - A True MFA App
Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads
Portfolio
Linkeye's Positioning Dialemma
Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.
Portfolio
Building Wati's Shopify Onboarding Flow
Wati needed to improve Shopify user engagement, but lacked tailored onboarding and communication. With fresh UX copy and personalized email cadences, product adoption and activation quickly turned around.
Portfolio
Requestly's Growth Experiments
At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.