Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Portfolio

From Bulk Image Editor To AI Photo Studio

Repositioned an eCommerce SaaS app into a narrative that differentiated it from consumer apps

Portfolio

From Bulk Image Editor To AI Photo Studio

Repositioned an eCommerce SaaS app into a narrative that differentiated it from consumer apps

Portfolio

From Bulk Image Editor To AI Photo Studio

Repositioned an eCommerce SaaS app into a narrative that differentiated it from consumer apps

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

More Projects

Portfolio

From Bulk Image Editor To AI Photo Studio

Crop.photo was struggling with their "Bulk Editor" positioning. Kaavian helped them reposition in a competitive market to stand out

Portfolio

From Bulk Image Editor To AI Photo Studio

Crop.photo was struggling with their "Bulk Editor" positioning. Kaavian helped them reposition in a competitive market to stand out

Portfolio

From Bulk Image Editor To AI Photo Studio

Crop.photo was struggling with their "Bulk Editor" positioning. Kaavian helped them reposition in a competitive market to stand out

Portfolio

Requestly's Growth Experiments

At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.

Portfolio

Requestly's Growth Experiments

At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.

Portfolio

Requestly's Growth Experiments

At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Zoho's Identiy Access Management

How revamping Zoho’s user education, documentation, and sign-in flows helped scale their identity platform to over 100 million users—while slashing support tickets and driving MFA adoption.

Portfolio

Zoho's Identiy Access Management

How revamping Zoho’s user education, documentation, and sign-in flows helped scale their identity platform to over 100 million users—while slashing support tickets and driving MFA adoption.

Portfolio

Zoho's Identiy Access Management

How revamping Zoho’s user education, documentation, and sign-in flows helped scale their identity platform to over 100 million users—while slashing support tickets and driving MFA adoption.

Portfolio

Building Wati's Shopify Onboarding Flow

Wati needed to improve Shopify user engagement, but lacked tailored onboarding and communication. With fresh UX copy and personalized email cadences, product adoption and activation quickly turned around.

Portfolio

Building Wati's Shopify Onboarding Flow

Portfolio

Building Wati's Shopify Onboarding Flow

Portfolio

Launching Zoho OneAuth - A True MFA App

Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads

Portfolio

Launching Zoho OneAuth - A True MFA App

Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads

Portfolio

Launching Zoho OneAuth - A True MFA App

Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads

Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Portfolio

From Bulk Image Editor To AI Photo Studio

Repositioned an eCommerce SaaS app into a narrative that differentiated it from consumer apps

Portfolio

From Bulk Image Editor To AI Photo Studio

Repositioned an eCommerce SaaS app into a narrative that differentiated it from consumer apps

Portfolio

From Bulk Image Editor To AI Photo Studio

Repositioned an eCommerce SaaS app into a narrative that differentiated it from consumer apps

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

More Projects

Portfolio

From Bulk Image Editor To AI Photo Studio

Crop.photo was struggling with their "Bulk Editor" positioning. Kaavian helped them reposition in a competitive market to stand out

Portfolio

From Bulk Image Editor To AI Photo Studio

Crop.photo was struggling with their "Bulk Editor" positioning. Kaavian helped them reposition in a competitive market to stand out

Portfolio

From Bulk Image Editor To AI Photo Studio

Crop.photo was struggling with their "Bulk Editor" positioning. Kaavian helped them reposition in a competitive market to stand out

Portfolio

Requestly's Growth Experiments

At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.

Portfolio

Requestly's Growth Experiments

At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.

Portfolio

Requestly's Growth Experiments

At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Zoho's Identiy Access Management

How revamping Zoho’s user education, documentation, and sign-in flows helped scale their identity platform to over 100 million users—while slashing support tickets and driving MFA adoption.

Portfolio

Zoho's Identiy Access Management

How revamping Zoho’s user education, documentation, and sign-in flows helped scale their identity platform to over 100 million users—while slashing support tickets and driving MFA adoption.

Portfolio

Zoho's Identiy Access Management

How revamping Zoho’s user education, documentation, and sign-in flows helped scale their identity platform to over 100 million users—while slashing support tickets and driving MFA adoption.

Portfolio

Building Wati's Shopify Onboarding Flow

Portfolio

Building Wati's Shopify Onboarding Flow

Portfolio

Building Wati's Shopify Onboarding Flow

Portfolio

Launching Zoho OneAuth - A True MFA App

Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads

Portfolio

Launching Zoho OneAuth - A True MFA App

Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads

Portfolio

Launching Zoho OneAuth - A True MFA App

Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads

Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Portfolio

From Bulk Image Editor To AI Photo Studio

Repositioned an eCommerce SaaS app into a narrative that differentiated it from consumer apps

Portfolio

From Bulk Image Editor To AI Photo Studio

Repositioned an eCommerce SaaS app into a narrative that differentiated it from consumer apps

Portfolio

From Bulk Image Editor To AI Photo Studio

Repositioned an eCommerce SaaS app into a narrative that differentiated it from consumer apps

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

More Projects

Portfolio

From Bulk Image Editor To AI Photo Studio

Crop.photo was struggling with their "Bulk Editor" positioning. Kaavian helped them reposition in a competitive market to stand out

Portfolio

From Bulk Image Editor To AI Photo Studio

Crop.photo was struggling with their "Bulk Editor" positioning. Kaavian helped them reposition in a competitive market to stand out

Portfolio

From Bulk Image Editor To AI Photo Studio

Crop.photo was struggling with their "Bulk Editor" positioning. Kaavian helped them reposition in a competitive market to stand out

Portfolio

Requestly's Growth Experiments

At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.

Portfolio

Requestly's Growth Experiments

At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.

Portfolio

Requestly's Growth Experiments

At Requestly, Kaavian helped shape the product narrative and led experiments that improved onboarding, usage, and growth across self-serve and team plans.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Linkeye's Positioning Dialemma

Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.

Portfolio

Zoho's Identiy Access Management

How revamping Zoho’s user education, documentation, and sign-in flows helped scale their identity platform to over 100 million users—while slashing support tickets and driving MFA adoption.

Portfolio

Zoho's Identiy Access Management

How revamping Zoho’s user education, documentation, and sign-in flows helped scale their identity platform to over 100 million users—while slashing support tickets and driving MFA adoption.

Portfolio

Zoho's Identiy Access Management

How revamping Zoho’s user education, documentation, and sign-in flows helped scale their identity platform to over 100 million users—while slashing support tickets and driving MFA adoption.

Portfolio

Building Wati's Shopify Onboarding Flow

Portfolio

Building Wati's Shopify Onboarding Flow

Portfolio

Building Wati's Shopify Onboarding Flow

Portfolio

Launching Zoho OneAuth - A True MFA App

Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads

Portfolio

Launching Zoho OneAuth - A True MFA App

Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads

Portfolio

Launching Zoho OneAuth - A True MFA App

Launched the revamped Zoho OneAuth and scaled it to 36,000 downloads