Portfolio
Linkeye's Positioning Dialemma
Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.
Year :
2025
Industry :
Enterprise SaaS
Client :
Linkeye
Project Duration :
3 months
Problem :
Linkeye.io had strong early traction with its product, an AI-based user interview analyzer, but lacked clarity in positioning and messaging. Founders had slightly different views on the ICP, value proposition, and what differentiated them. As a result, GTM motions were scattered, making it hard to scale sales or build repeatable marketing
CHALLENGE :
The founding team needed to align on a clear, differentiated positioning. The product had multiple possible use cases –research ops, product discovery, sales enablement, which diluted messaging. There were no battlecards, sales assets, or repeatable narratives for outbound and inbound efforts.
SOLUTION :
Kaavian led a positioning workshop with all four founders using April Dunford’s methodology, where he:
Identified and aligned on the core value prop: turning messy user interviews into structured insights without manual tagging.
Segmented ICPs by primary beneficiary (buyers vs. users), focusing on product marketing, research, and product teams.
Rewrote positioning and messaging based on real sales objections and competitor comparisons.
Built a foundational messaging doc, battlecards, and sales narratives that now fuel the GTM playbooks.
Summary :
Kaavian helped Linkeye.io move from scattered product storytelling to a focused GTM motion. By aligning the team on positioning and building tactical sales assets, you enabled them to speak with one voice—whether in outbound sales, website messaging, or investor conversations.
More Projects
“Framer is one of the best web builders I have ever tried. It’s like magic.”
“Framer is one of the best web builders I have ever tried. It’s like magic.”
Author
Portfolio
Linkeye's Positioning Dialemma
Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.
Year :
2025
Industry :
Enterprise SaaS
Client :
Linkeye
Project Duration :
3 months
Problem :
Linkeye.io had strong early traction with its product, an AI-based user interview analyzer, but lacked clarity in positioning and messaging. Founders had slightly different views on the ICP, value proposition, and what differentiated them. As a result, GTM motions were scattered, making it hard to scale sales or build repeatable marketing
CHALLENGE :
The founding team needed to align on a clear, differentiated positioning. The product had multiple possible use cases –research ops, product discovery, sales enablement, which diluted messaging. There were no battlecards, sales assets, or repeatable narratives for outbound and inbound efforts.
SOLUTION :
Kaavian led a positioning workshop with all four founders using April Dunford’s methodology, where he:
Identified and aligned on the core value prop: turning messy user interviews into structured insights without manual tagging.
Segmented ICPs by primary beneficiary (buyers vs. users), focusing on product marketing, research, and product teams.
Rewrote positioning and messaging based on real sales objections and competitor comparisons.
Built a foundational messaging doc, battlecards, and sales narratives that now fuel the GTM playbooks.
Summary :
Kaavian helped Linkeye.io move from scattered product storytelling to a focused GTM motion. By aligning the team on positioning and building tactical sales assets, you enabled them to speak with one voice—whether in outbound sales, website messaging, or investor conversations.
More Projects
“Framer is one of the best web builders I have ever tried. It’s like magic.”
“Framer is one of the best web builders I have ever tried. It’s like magic.”
Author
Portfolio
Linkeye's Positioning Dialemma
Helped Linkeye.io align on its core positioning through a founder-led workshop and implemented April Dunford’s framework to clarify ICP, messaging, and value proposition.
Year :
2025
Industry :
Enterprise SaaS
Client :
Linkeye
Project Duration :
3 months
Problem :
Linkeye.io had strong early traction with its product, an AI-based user interview analyzer, but lacked clarity in positioning and messaging. Founders had slightly different views on the ICP, value proposition, and what differentiated them. As a result, GTM motions were scattered, making it hard to scale sales or build repeatable marketing
CHALLENGE :
The founding team needed to align on a clear, differentiated positioning. The product had multiple possible use cases –research ops, product discovery, sales enablement, which diluted messaging. There were no battlecards, sales assets, or repeatable narratives for outbound and inbound efforts.
SOLUTION :
Kaavian led a positioning workshop with all four founders using April Dunford’s methodology, where he:
Identified and aligned on the core value prop: turning messy user interviews into structured insights without manual tagging.
Segmented ICPs by primary beneficiary (buyers vs. users), focusing on product marketing, research, and product teams.
Rewrote positioning and messaging based on real sales objections and competitor comparisons.
Built a foundational messaging doc, battlecards, and sales narratives that now fuel the GTM playbooks.
Summary :
Kaavian helped Linkeye.io move from scattered product storytelling to a focused GTM motion. By aligning the team on positioning and building tactical sales assets, you enabled them to speak with one voice—whether in outbound sales, website messaging, or investor conversations.
More Projects
“Framer is one of the best web builders I have ever tried. It’s like magic.”
“Framer is one of the best web builders I have ever tried. It’s like magic.”
Author